Solspace Research

Vol. 01 · Apr 2026

Vertical market research
for professional services.

230

Sample size, Volume 01

Law firm websites analyzed, benchmarked, and published. First of many verticals.

What we analyze

Every report in this series evaluates the same four dimensions, so patterns translate across verticals.

A · Messaging

Positioning & clarity

Value propositions, client-focused vs. firm-focused language, positioning archetypes, and how fast a first-time visitor can orient.

B · Trust

Credibility signals

Reviews, awards, case results, credentials, media mentions, and client logos. Which signals firms lean on, and which are missing.

C · Conversion

Path to contact

CTA frequency, contact friction, form design, and how hard or easy it is for a prospect to actually reach the firm.

D · Performance

Technical health

PageSpeed scores, Core Web Vitals, analytics adoption, SEO foundations, and whether sites are built to be found and felt fast.

Published

New verticals land here as they ship.

Issue 01 · Law Firms

From portfolio to pipeline: benchmarking 230 law firm websites

Messaging, positioning, trust signals, conversion friction, and technical performance across 223 successful captures. Includes a quartile gap analysis, SEO foundations audit, six-phase roadmap, and interactive ROI projection.

Issue 02 · Coming soon

Business consultancies

Issue 03 · Coming soon

Healthcare

The publisher

Research by Solspace

Solspace is a digital agency that builds professional services websites designed to win work. These reports translate what we see across hundreds of firms into patterns firm owners can act on.

Visit solspace.com →